Scale Digital

Multichannel

The finance and fintech industry has faced a challenging few years. Grappling with the lasting impacts of COVID-19 and other global economic pressures, even the largest businesses have felt the pinch. Despite this, the fintech sector is projected to reach a value of $306 billion this year*. To keep up with the increasingly competitive space, it is now more crucial than ever for brands to proactively address their customer acquisition challenges and capitalise on opportunities for growth.

Performance Marketing

Your brand identity is the heart of your business, and your affiliates need to champion this to drive the conversions you are paying for. Affiliates should align with the brand's values, messaging, and tone. As we noted, affiliate marketing offers an unlimited scope for avenues you can drive traffic through. But that variety can sometimes sacrifice a brand’s consistency, and therefore its image.

Performance Marketing

Managing multiple affiliates can feel like spinning plates, and this is only complicated further by the limitless choices of partner types out there. Each affiliate needs a unique approach in order to optimise their activity, and managing them all can be an ever-changing landscape. So how do brands keep up with all of this?

Performance Marketing

It needs no introduction, but compliance regulations can be a major stumbling block for affiliate programs. No one wants unexpected legal issues or penalties to pop up once they’ve invested in the channel. Once again, this needs clear communication with all affiliates, as well as consistent processes to vet and validate any partners trying to join your program.

Performance Marketing

Maintaining a strong relationship with your affiliates is crucial for your program’s success. This often relies on providing your affiliates with support, the correct resources, and regular communication. Every relationship varies, and each will require regular attention, so it’s a common challenge for brands to assess how best to keep aligned with their partners.

Performance Marketing

Affiliate marketing has emerged as a popular and well-trusted marketing channel in recent years. However, like any other marketing technique, it poses several challenges that businesses need to overcome to ensure the success of their program. We’ve spoken to clients, partners and friends from across the channel to identify five top challenges.

Performance Marketing

It’s time to discover what Web 3.0 is, what opportunities and threats it brings to the table, and how those will change the performance marketing landscape.

Mobile Marketing

Google has announced in a blog post that it is introducing the Privacy Sandbox to Android, and plans to deprecate the Android Advertising ID.