We're always on the lookout for the hottest topics and updates across the Performance Marketing industry.
Your brand identity is the heart of your business, and your affiliates need to champion this to drive the conversions you are paying for. Affiliates should align with the brand's values, messaging, and tone. As we noted, affiliate marketing offers an unlimited scope for avenues you can drive traffic through. But that variety can sometimes sacrifice a brand’s consistency, and therefore its image.
Managing multiple affiliates can feel like spinning plates, and this is only complicated further by the limitless choices of partner types out there. Each affiliate needs a unique approach in order to optimise their activity, and managing them all can be an ever-changing landscape. So how do brands keep up with all of this?
It needs no introduction, but compliance regulations can be a major stumbling block for affiliate programs. No one wants unexpected legal issues or penalties to pop up once they’ve invested in the channel. Once again, this needs clear communication with all affiliates, as well as consistent processes to vet and validate any partners trying to join your program.
Maintaining a strong relationship with your affiliates is crucial for your program’s success. This often relies on providing your affiliates with support, the correct resources, and regular communication. Every relationship varies, and each will require regular attention, so it’s a common challenge for brands to assess how best to keep aligned with their partners.
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Affiliate marketing has emerged as a popular and well-trusted marketing channel in recent years. However, like any other marketing technique, it poses several challenges that businesses need to overcome to ensure the success of their program. We’ve spoken to clients, partners and friends from across the channel to identify five top challenges.
It’s time to discover what Web 3.0 is, what opportunities and threats it brings to the table, and how those will change the performance marketing landscape.
