Performance Marketing

Part 5 of 5: Ensuring Brand Consistency

Your brand identity is the heart of your business, and your affiliates need to champion this to drive the conversions you are paying for. Affiliates should align with the brand's values, messaging, and tone. As we noted, affiliate marketing offers an unlimited scope for avenues you can drive traffic through. But that variety can sometimes sacrifice a brand’s consistency, and therefore its image.

Here are Scale Digital’s top recommendations for ensuring brand consistency, based on our Talent, Technology, Traffic framework:

Talent - Brand consistency requires regular involvement between the client’s content team and all other acquisition channels, which can get overlooked by some networks. We believe it is essential for our Growth, Ad Ops and Tech specialists to hold weekly syncs with our client teams to ensure all assets and branding are aligned. We keep an eye on up-to-date creatives, tracking events and market trends so our brands can rest easy.  

Technology - Technology plays a crucial part in avoiding affiliates that might damage your brand or activity that communicates ineffectively with your target audiences. At Scale Digital, we deploy a two factor authentication approach; first the impact compliance team vets any partners at the network level, before our ad ops team manually validates each partner applying to your program.

Traffic - With our growth specialists, ad ops and tech teams all working round the clock to align your partners with your brand, your traffic won’t get stuck in any jams.

Have you read part 1?

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