October 2022

Scale drives 100% YoY growth for WUKA following their successful Network Migration

Innovative Period Pants brand WUKA, wanted to migrate their Affiliate program to refresh the program and partners after stagnated growth. Scale took on this migration and coupled it with a performance driven growth plan that has seen continual growth for this new, values-led, innovative product.


Performance Marketing, Network Migration, New Markets


Impact.com, Affluent


Revenue Growth YoY


increase in conversion rate within the first 6 months

Campaign Overview

Continue to grow an efficient and high-performing affiliate program for WUKA that drives quality leads and incremental sales across the brand.


Through identifying top traffic and revenue drivers on a previous network, a tailored migration process was created allowing us to focus on sustainable partners that would not only support the immediate goals of the brand, but also create a sustainable platform for continued growth alongside the brand moving forward. Scale Digital’s account team built upon this strong foundation, creating close relationships with partners through a continued and shared understanding of WUKA's brand values and goals.

WUKA has seen great continued growth throughout the time with Scale Digital, and in turn EU expansion opportunities have come to the fore that will allow for WUKA to become a global household name. WUKA lends itself well to a burgeoning digital market that is continually more socially conscious everyday, and at Scale we believe this an integral element of such a fruitful relationship. We are proud to have created such a relationship with their team in such a short period of time.


Successfully achieved 100% YoY revenue growth and a 13% increase in conversion rate within the first 6 months of migrating from WUKA's previous network.


Don't take our word for it, take theirs!

Hear what our partners & clients are saying about us.

“In the short-time we've been working together, Scale have grown to be a core partner, and we're thrilled with the business performance they've achieved.
They've proven themselves to be innovative, flexible and extremely results-driven, quickly helping us scale the business in an area of marketing where
we had little experience. They are a class act.”

Paul Lloyd
Co-founder & CMO

“Scale Digital has taken our program and in a matter of months turned it into a fast growing and highly valuable channel. They took head-on the various challenges of a legacy network program by showing an understanding of our target audience, KPIs, a grasp of our brand and the growth opportunity that we always knew was there. We're looking forward to them finding many new and high-spending Wuka customers, using Scale's tools to drive more efficiency and opening new markets.”

Emidio Cesetti
Head of Growth Marketing

"Just to tell you we are very satisfied with your involvement and follow-up since we started working together. I don't regret my choice at all and I am delighted to accelerate our Affiliate program with you by our side".

Matthieu Ballester
CEO & Co-Founder

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