A deeper dive into our direct in-app user acquisition campaign for Snoop which ran on a pure cost per event model throughout H1 2022.
Mobile Marketing, In-App User Acquisition
AppsFlyer, iOS, Android
We partnered with Snoop; the free money management and budgeting app that helps users track their spending, cut their bills and control their finances to help bolster their direct in-app user acquisition efforts. What was the brief?
Through a collaboration with some of our preferred mobile agency & ad-network providers, we managed to provide Snoop with access to a high quality, engaged audience of users which helped us consistently scale (if you pardon the pun) our campaign in a competitive UK money management and budgeting app landscape.
Aligning with Snoop on how and where they wanted to appear was key prior to the campaign launch and resulted in us advising on an asset bank of creatives that mirrored their other marketing activity to remain on-brand.
The first phase of the campaign was delivered via static banner ads to build brand awareness amongst non-incentive partner sources. A combination of feedback from our mobile partners and the launch of Snoop's new video assets meant the second phase of the campaign was a much more engaging experience for users, which helped drive a higher install > first account connection rate for the remainder of the campaign - all whilst keeping to Snoop's target CPE.
Within 6 months of running our direct in-app acquisition campaign with Snoop, we had achieved a 15% share of voice across all paid channels and averaged 25% MoM growth for their payable event KPI (First Account Connections) whilst keeping to their target user acquisition cost throughout the campaign.
Whilst we think the results speak for themselves, it's important to highlight other key factors that contributed to the success of the campaign:
Hear what our partners & clients are saying about us.
“In the short-time we've been working together, Scale have grown to be a core partner, and we're thrilled with the business performance they've achieved.
They've proven themselves to be innovative, flexible and extremely results-driven, quickly helping us scale the business in an area of marketing where
we had little experience. They are a class act.”
“Scale Digital has taken our program and in a matter of months turned it into a fast growing and highly valuable channel. They took head-on the various challenges of a legacy network program by showing an understanding of our target audience, KPIs, a grasp of our brand and the growth opportunity that we always knew was there. We're looking forward to them finding many new and high-spending Wuka customers, using Scale's tools to drive more efficiency and opening new markets.”
"Just to tell you we are very satisfied with your involvement and follow-up since we started working together. I don't regret my choice at all and I am delighted to accelerate our Affiliate program with you by our side".
If you're looking for an agency that can scale your campaigns, drive incremental growth and bring your digital acquisition plans to life
then drop us a line.