Wealth building app, Chip, increase actions by 82% and partner payouts by 86% whilst pivoting business models
Fintech startup, Chip, wanted to increase their profitability whilst pivoting their business model from a Fintech AI savings app to a wealth building app, offering a range of savings and investment products.
Challenge
Scale had the task of re-launching Chip into the Affiliate channel with a new customer offering that was heavily reliant on capturing & converting users from a desktop, to a mobile environment using the most effective cross-device technology.
Results
+692% increase in actions from install > first time user deposit
Partner payouts
Clicks
Execution
Scale’s strategy for Chip was all about providing continuous support for the client and using new and relevant technology to react quickly to changing business needs.
Converting Traffic through Technology
Scale was able to increase Chip’s revenue which meant we were putting the client in the right places, with better traffic resulting in a higher conversion rate. Scale was able to showcase our use of technology and drive desktop activity through a QR code which tracked partner activity and removed leakage resulting in high quality leads.
Using Technology to deliver results
The QR code to App install journey had a direct impact on improving tracking, increasing affiliate sales and delivering a better user experience. Chip were already using the MMP, Adjust, and Scale use impact.com as the platform of choice. Scale was able to marry the technology of Adjust and impact.com in a way that meant we were able to qualify the partners better. By having access to both software platforms and the talent who could correlate the information, Scale was able to continuously monitor and optimize the clients sales and react with speed to new opportunities. Even with extensive gaps in the campaigns whilst Chip pivoted to a wealth building app, offering a range of savings & investment products, Scale was able to positively impact the business and successfully execute the campaign.
Don't take our word for it, take theirs!
Hear what our partners & clients are saying about us.
“In the short-time we've been working together, Scale have grown to be a core partner, and we're thrilled with the business performance they've achieved.
They've proven themselves to be innovative, flexible and extremely results-driven, quickly helping us scale the business in an area of marketing where
we had little experience. They are a class act.”
Paul Lloyd
“Scale Digital has taken our program and in a matter of months turned it into a fast growing and highly valuable channel. They took head-on the various challenges of a legacy network program by showing an understanding of our target audience, KPIs, a grasp of our brand and the growth opportunity that we always knew was there. We're looking forward to them finding many new and high-spending Wuka customers, using Scale's tools to drive more efficiency and opening new markets.”
Emidio Cesetti
"Just to tell you we are very satisfied with your involvement and follow-up since we started working together. I don't regret my choice at all and I am delighted to accelerate our Affiliate program with you by our side".
Matthieu Ballester
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