Blueground
Short-term apartment rental operator, Blueground, set out to attract clients on both sides of their marketplace whilst simultaneously expanding into new US markets to grow overall traffic. Campaign resulted in affiliate sales increase of 125% in Q1 vs 2022
Challenge
As a non-standard travel client, Blueground set out to increase both the volume of properties to rent as well as the amount of customers renting those properties. They also wanted to expand into new markets within the US in a cost effective way.
Affiliate sales
125% increase in Q1 vs all of 2022 affiliate sales
Clicks
Conversion
What is Blueground?
Blueground is a high potential client with the opportunity to become a flagship travel client. Blueground has a unique customer offering providing luxury, short-term furnished rental properties.
A Traffic lead strategy
Scale’s strategy was to drive affiliate traffic by increasing awareness of the brand with top tier influencers and bloggers. They targeted selected influencers who were equipped to talk about the nuances of Blueground and could articulate clearly the value and quality of the product. By doing this Scale was able to play an active role in funnel conversions. Scale also focused on listing Blueground on other partners' platforms to ensure the same quality of traffic was able to be replicated across the U.S. and then across the world when the business needed it.
Leveraging our Talent
Leveraging our internal expertise in travel, Scale was able to put together a portfolio of travel based affiliates who we knew worked well with travel partners and are high revenue, building an incentive based strategy to grow strong sales demand. Using our strategy combined with the technology available we were able to support Blueground in generating more customers on both sides of the marketplace and drive the traffic needed in multiple markets for horizontal and vertical growth.
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Hear what our partners & clients are saying about us.
“In the short-time we've been working together, Scale have grown to be a core partner, and we're thrilled with the business performance they've achieved.
They've proven themselves to be innovative, flexible and extremely results-driven, quickly helping us scale the business in an area of marketing where
we had little experience. They are a class act.”
Paul Lloyd
“Scale Digital has taken our program and in a matter of months turned it into a fast growing and highly valuable channel. They took head-on the various challenges of a legacy network program by showing an understanding of our target audience, KPIs, a grasp of our brand and the growth opportunity that we always knew was there. We're looking forward to them finding many new and high-spending Wuka customers, using Scale's tools to drive more efficiency and opening new markets.”
Emidio Cesetti
"Just to tell you we are very satisfied with your involvement and follow-up since we started working together. I don't regret my choice at all and I am delighted to accelerate our Affiliate program with you by our side".
Matthieu Ballester
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