Taskrabbit

Objective:

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Taskrabbit faced a limitation in securing fixed-fee budgets for both new partner onboarding and existing campaign optimisation. With all opportunities operating purely on a commission-based model, the review and sign-off process for new partnerships stretched beyond three months - significantly delaying activation and growth potential.

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Scale Digital identified a top-performing partner and launched a controlled test, offering a competitive CPA to unlock new promotional coverage and additional exposure. This strategic optimisation focussed on driving volume efficiently within one key market, with performance data closely monitored to inform future global rollouts.

Results:

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The campaign delivered a 3X increase in conversions through a single partner optimisation.

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Following the success in one market, Taskrabbit reactivated conversations with other global markets, reigniting interest and growth across its wider Affiliate campaign.

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The initiative achieved major gains in traffic, conversion rate, and overall performance efficiency setting a new benchmark for partnership strategy within the brand's digital ecosystem.

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