Performance Marketing

Part 4 of 5: Managing Multiple Affiliates

Managing multiple affiliates can feel like spinning plates, and this is only complicated further by the limitless choices of partner types out there. Each affiliate needs a unique approach in order to optimise their activity, and managing them all can be an ever-changing landscape. So how do brands keep up with all of this?

Here are Scale Digital’s top recommendations for managing multiple affiliates, based on our Talent, Technology, Traffic framework:

Talent - We provide our clients with Growth, Technical and Additional Operations teams so each component of their program has a dedicated specialist:

  • Growth Specialists: Your campaign’s strategic lead, responsible for spotting opportunities and risks, building out ideal partner hitlists and constant program management from partner negotiations to media planning.
  • Technical Specialists: Our technicians are certified with impact, Activate, Appsflyer and Adjust (just to name a few) so you can save time on integrations, validations and any other technical obstacle.
  • Ad Ops Team: Helping clients save on time they didn’t know they had, by consistently updating partner contact info, monitoring partner onboarding and scheduling follow-ups, screening partner quality and potential risks, as well as keeping rates, commissions, assets and contracts all up-to-date.

Technology - Technology should empower brands to automate their program’s predictable processes, such as reporting and invoicing, so that program managers can free up resources to focus on strategy and partnerships. At Scale Digital, some of our automated solutions include automated performance reports within the impact platform, generating invoices and validating all your sales.

Traffic - With each of these skill sets working in unison, and all the technology to support, our Growth Specialists will monitor opportunities to maximise ROAS across the entire program, providing feedback during weekly syncs and quarterly reviews on optimising the campaign. This could include expanding overseas into new markets, trying new channels such as Influencers and Marketplaces like Amazon, or increasing commissions on products that need a push during key periods.

Click here for part 5: www.scaledigital.co/blog/ensuring-brand-consistency

Latest Articles

View All

How Finance and FinTech brands can thrive in 2023

The finance and fintech industry has faced a challenging few years. Grappling with the lasting impacts of COVID-19 and other global economic pressures, even the largest businesses have felt the pinch. Despite this, the fintech sector is projected to reach a value of $306 billion this year*. To keep up with the increasingly competitive space, it is now more crucial than ever for brands to proactively address their customer acquisition challenges and capitalise on opportunities for growth.

June 6, 2023

Part 5 of 5: Ensuring Brand Consistency

Your brand identity is the heart of your business, and your affiliates need to champion this to drive the conversions you are paying for. Affiliates should align with the brand's values, messaging, and tone. As we noted, affiliate marketing offers an unlimited scope for avenues you can drive traffic through. But that variety can sometimes sacrifice a brand’s consistency, and therefore its image.

April 18, 2023

Part 3 of 5: Ensuring Compliance with Regulations

It needs no introduction, but compliance regulations can be a major stumbling block for affiliate programs. No one wants unexpected legal issues or penalties to pop up once they’ve invested in the channel. Once again, this needs clear communication with all affiliates, as well as consistent processes to vet and validate any partners trying to join your program.

April 26, 2023